Like they say, show business is 10% SHOW and 90% BUSINESS. This workshop takes an integrated, holistic approach to the business of making and monetizing movies in the expanding digital industry.
Movie making is becoming more and more democratized as time goes by. In the last couple of years in particular, we’ve seen the proliferation of digital formats across acquisition and distribution outlets. This workshop will take budding and professional filmmakers through the finer points, tips, techniques, and interesting developments in the filmmaking, marketing, and selling processes.
Presenters:
Director/Producer Courtney G. Jones (CEO of Pod Intermedia) will lead the workshop with a walk through of current and emerging digital pre-production, production, and post production processes. Also, Mr. Jones will run through some of the latest equipment and software that every filmmaker has access to. He’ll show you how to get it in the can and make it good enough to sell.
Producer Matt Berlin will present how to navigate through the ofttimes rough waters of dealing with contracts, financing and selling the product you create.
Luisa Huang and John Attanasio of Felspar Ventures will talk about monetization, commercialization, and marketing in the digital age. These are high-level concepts that EVERY filmmaker must take in account these days if they are to make a living so that they can continue to make their art.
Courtney Jones: Mr. Jones directed the hybrid reality series titled "Home, James!" for MTV/VH1. Also for MTV, Courtney worked on "Blowin' Up with Jamie Kennedy." Courtney went on to direct an independent pilot called "The Unromantic Comedy", as well as a series of promos for American Idol Gives Back (FOX).
Matt Berlin: In addition to his acting credits in film & TV including the landmark series "Breaking Bad," Matt has extensive experience as a creative and technical producer for companies such as Sony, NBC-Interactive, IDG World Media, and Anschutz Entertainment.
Feldspar Ventures is an intellectual property (IP) incubator focused on working with creators to develop and commercialize early stage media properties. We operate as three development platforms: Incubator, Accelerator and Media Lab. Each leverages lean production, innovative audience development and a 360 commercialization process to help our partners build enduring multi-platform franchises.
